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~subject:"Irland"
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Irland
Brand management
59
Markenführung
51
Markenartikel
40
Brand
37
Brand image
34
Consumer behaviour
33
Markenimage
31
Brands
24
Konsumentenverhalten
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United Kingdom
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Brand equity
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Employees
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Großbritannien
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Ireland
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Markenpolitik
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Social Web
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Beziehungsmarketing
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International marketing
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Bank
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Brand identity
7
Consumers
7
Customer integration
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Führungsstil
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Kundenintegration
7
Leadership style
7
Services marketing
7
Advertising effects
6
Dienstleistung
6
Financial services
6
Spain
6
Werbewirkung
6
Advertising
5
Banking
5
Corporate culture
5
Corporate reputation
5
Dienstleistungsmarketing
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English
7
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De Chernatony, Leslie
7
Wallace, Elaine
7
Buil, Isabel
4
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Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
7
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1
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
2
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
Saved in:
3
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
4
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
5
How leadership and commitment influence bank employees’ adoption of their bank’s values
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business ethics : JOBE
101
(
2011
)
3
,
pp. 397-414
Persistent link: https://www.econbiz.de/10009272437
Saved in:
6
Service employee performance : its components and antecedents
Wallace, Elaine
;
De Chernatony, Leslie
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10003857822
Saved in:
7
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
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