Narrow search
Showing 1 - 8 of 8
Cover Image
Natural market segments : religion and identity ; the case of "zongos" in Ghana
Koku, Paul Sergius - In: Journal of Islamic marketing : JIMA 2 (2011) 2, pp. 177-185
Persistent link: https://www.econbiz.de/10009269492
Cover Image
On corporate social responsibility and Islamic marketing
Koku, Paul Sergius; Savas, Selen - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10010256763
Cover Image
Corporate social responsibility and Islamic marketing : some basic lessons
Koku, Paul Sergius; Savas, Selen - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 331-345
Persistent link: https://www.econbiz.de/10010337171
Cover Image
Where do we go from here? : towards a theory in Islamic marketing
Koku, Paul Sergius; Jusoh, Osman - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 366-378
Persistent link: https://www.econbiz.de/10010443040
Cover Image
Towards a curriculum and pedagogy in Islamic marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10011546900
Cover Image
Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10011719762
Cover Image
Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan
Zeqiri, Jusuf; Alserhan, Baker Ahmad; Al-Shboul, Moh'd Anwer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10012209128
Cover Image
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367
Persistent link: https://www.econbiz.de/10013466114