This research investigates consumer purchase intention for halal certified products in India and the motives which influence the consumption behavior of these consumers. Globally, marketers and researchers have discovered a consumer segment that is halal market, with a very high potential. The...

Purpose India is a home to the second largest Muslim population in the world. It is equally crucial to understand the attitude of non-Muslim population towards the interest-free banking in India. The firms desirous of entering into this nascent field in India are required to know the aspirations...