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The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10009539280
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Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10009753180
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Islamic marketing : a challenger to the classical marketing canon?
Wilson, Jonathan A. J.; Grant, John - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10009753181
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An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha; Wilson, Jonathan A. J.; Esmat, Suzan - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
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Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.; Ayad, Nihal I. A. - In: Journal of Islamic marketing 13 (2022) 12, pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360