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Brand recall in two Israeli media
Perry, Michael; Perry, Arnon - In: Journal of advertising research 14 (1974) 3, pp. 33-39
Persistent link: https://www.econbiz.de/10002632356
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Image change as a result of advertising
Perry, Michael; Izraeli, Dov; Perry, Arnon - In: Journal of advertising research 16 (1976) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002632357