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~subject:"Italien"
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Italien
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Consumer behaviour
9
Konsumentenverhalten
9
Online retailing
6
Online-Handel
6
Kundenbindungsprogramm
4
Loyalty program
4
Sales promotion
4
Verkaufsförderung
4
Customer retention
3
Distribution channel
3
Food retailing
3
Kundenbindung
3
Lebensmitteleinzelhandel
3
Multichannel strategy
3
Multikanalvertrieb
3
Vertriebsweg
3
Advertising effects
2
Cluster analysis
2
Communication
2
Electronic Commerce
2
Electronic intermediaries
2
Italy
2
Kommunikation
2
Loyalty data
2
Loyalty programs
2
Marketing
2
Medium preference
2
Print vs online
2
Promotional flyers
2
Retail
2
Shopper marketing
2
Touchpoints
2
Werbewirkung
2
Absorption
1
Absorptive capacity
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Cardinali, Maria Grazia
2
Ziliani, Cristina
2
Bellini, Silvia
1
Fornari, Daniele
1
Fornari, Edoardo
1
Grandi, Sebastiano
1
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European retail research
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Building customer loyalty in retailing : not all levers are created equal
Bellini, Silvia
;
Cardinali, Maria Grazia
;
Ziliani, Cristina
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 461-481
Persistent link: https://www.econbiz.de/10009492164
Saved in:
2
Retailing in Italy : players, strategies and trends
Ziliani, Cristina
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
European retail research
24
(
2010
)
2
,
pp. 167-201
Persistent link: https://www.econbiz.de/10008760373
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