Ramírez-Hurtado, José M.; Quattrociocchi, Bernardino - In: Revista de métodos cuantitativos para la economía y … 25 (2018), pp. 318-334
Franchising is a commercial form which enables firms to successfully penetrate the market and expand in an environment of growing global competitiveness. This form of business is present in many different activities and sectors, having its own characteristics and structures and significant...
