Practitioners of outdoor sports, such as rock-climbers, are likely to exhibit preference heterogeneity that depends on the 'keenness' with which such sports are practiced. Such an intuition is born out in at least one study using latent class discrete choice modelling (Provencher et al. 2002)....

In this paper we present welfare estimates from a contingent valuation (CV) study which investigates the potential benefits derived by tourists from the implementation of a programme aimed at preserving the traditional agricultural landscape in a typical Mediterranean area: the National Park of...

We compare two approaches for estimating the distribution of consumers' willingness to pay (WTP) in discrete choice models. The usual procedure is to estimate the distribution of the utility coefficients and then derive the distribution of WTP, which is the ratio of coefficients. The alternative...