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~subject:"Italien"
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Italien
Consumer behaviour
16
Konsumentenverhalten
16
Social Web
13
Social web
13
Brand image
12
Markenimage
11
Brand management
10
Markenführung
10
Fashion
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Luxury goods
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Luxusgüter
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Brand
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Internet marketing
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Italy
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Markenartikel
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Online-Marketing
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Fashion industry
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Online communities
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Text mining
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Beschwerdemanagement
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Beziehungsmarketing
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Brand associations
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Business network
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Complaint management
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Dienstleistungsqualität
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Relationship marketing
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Service quality
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Social network
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Soziales Netzwerk
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Unternehmensnetzwerk
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User-generated content
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Bekleidungsindustrie
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China
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Clothing industry
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Conviviality
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Customer integration
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Italian
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Ranfagni, Silvia
5
Guercini, Simone
4
Burresi, Aldo
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Rosati, Massimo
1
Runfola, Andrea
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Arts marketing : an international journal ; AM
1
Contemporary case studies on fashion production, marketing and operations
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Journal of fashion marketing and management
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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1
Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone
;
Ranfagni, Silvia
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009573184
Saved in:
2
Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
3
Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 162-180
Persistent link: https://www.econbiz.de/10011297509
Saved in:
4
The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
Saved in:
5
Vignaioli autentici : un viaggio nelle radici territoriali, culturali e imprenditoriali di aziende vitivinicole eccellenti di Friuli, Piemonte, Toscana e Veneto
Burresi, Aldo
;
Ranfagni, Silvia
;
Rosati, Massimo
-
2022
Persistent link: https://www.econbiz.de/10013414665
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