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~subject:"Italien"
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Italien
Consumer behaviour
64
Konsumentenverhalten
63
Italy
19
Luxury goods
17
Luxusgüter
17
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Marketing management
9
Marketingmanagement
9
Viral marketing
9
Virales Marketing
9
Advertising effects
7
Brand
7
Elderly people
7
Emotion
7
Markenartikel
7
Nachhaltige Entwicklung
7
Sustainable development
7
Werbewirkung
7
Ältere Menschen
7
Beziehungsmarketing
6
Relationship marketing
6
Age group
5
Altersgruppe
5
Bio-Lebensmittel
5
Cognition
5
Customer satisfaction
5
Ethics
5
Ethik
5
Kognition
5
Kundenzufriedenheit
5
Organic food
5
Social Web
5
Social web
5
Sustainability
5
Tourism marketing
5
Tourismusmarketing
5
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Article
16
Book / Working Paper
2
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
7
Book section
7
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Language
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English
16
Italian
2
Author
All
Guido, Gianluigi
12
Peluso, Alessandro M.
10
Pino, Giovanni
8
Prete, M.Irene
4
Innocenti, Laura
3
Pilati, Massimo
3
Amatulli, Cesare
2
Buffa, Carolina
2
Bruno, Ilaria
1
Franceschini, Laura
1
Frangipane, Daniela
1
Maloumby-Baka, R.Christian
1
Marcati, Alberto
1
Pichierri, Marco
1
Prete, M. Irene
1
Tedeschi, Piermario
1
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Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
5
Customer-centric marketing strategies : tools for building organizational performance
1
Human resource management journal
1
International journal of entrepreneurial behaviour & research
1
Journal of change management : an international journal
1
Journal of fashion marketing and management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Percorsi / Economia
1
Perspectives on ethical leadership
1
Piccola impresa
1
The journal of brand management : an international journal
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
18
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1
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18
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1
Immagine e determinanti d'acquisto di un olio d'oliva locale nel mercato giapponese : un caso di studio
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Pino, Giovanni
; …
- In:
Piccola impresa
(
2010
)
3
,
pp. 91-112
Persistent link: https://www.econbiz.de/10009390197
Saved in:
2
Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Prete, M. Irene
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 435-452)
.
2013
Persistent link: https://www.econbiz.de/10009669509
Saved in:
3
The development of cruise tourism in emerging destinations : evidence from Salento, Italy
Pino, Giovanni
;
Peluso, Alessandro M.
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011846740
Saved in:
4
Age-related effects on environmentally sustainable purchases at the time of COVID-19 : evidence from Italy
Peluso, Alessandro M.
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502647
Saved in:
5
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi
;
Pino, Giovanni
;
Frangipane, Daniela
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
Saved in:
6
The impact of ethical self-identity and safety concerns on attitudes and purchasing intentions of organic food products
Guido, Gianluigi
;
Prete, M.Irene
;
Pino, Giovanni
- In:
Behind ethical consumption : purchasing motives and …
,
(pp. 73-93)
.
2009
Persistent link: https://www.econbiz.de/10003877586
Saved in:
7
Effects of attitude and personal values on the purchase intention of genetically moditied food products
Guido, Gianluigi
;
Pino, Giovanni
;
Prete, M.Irene
- In:
Behind ethical consumption : purchasing motives and …
,
(pp. 95-117)
.
2009
Persistent link: https://www.econbiz.de/10003877588
Saved in:
8
Il marketing territoriale : pianificazione e ricerche
Guido, Gianluigi
;
Pino, Giovanni
-
2019
Persistent link: https://www.econbiz.de/10012029485
Saved in:
9
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs : a structural equation modeling approach
Guido, Gianluigi
;
Marcati, Alberto
;
Peluso, Alessandro M.
- In:
International journal of entrepreneurial behaviour & …
17
(
2011
)
3/4
,
pp. 342-360
Persistent link: https://www.econbiz.de/10009239339
Saved in:
10
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
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