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~subject:"Italien"
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Italien
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
9
Markenführung
9
Social Web
9
Social web
9
Beziehungsmarketing
8
Relationship marketing
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Artificial intelligence
7
Künstliche Intelligenz
7
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Mobilkommunikation
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Marketingmanagement
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Business network
5
Data protection
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Datenschutz
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E-commerce
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Electronic Commerce
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Innovation adoption
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Innovationsakzeptanz
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Innovationsdiffusion
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Internet marketing
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Italy
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Marketing
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Online-Marketing
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Strategic management
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Strategisches Management
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Unternehmensnetzwerk
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Betriebliche Wertschöpfung
4
Brand image
4
Business-to-business marketing
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Confidence
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Environmental consciousness
4
Lieferantenmanagement
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Markenimage
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Mobile Business
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English
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Italian
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Pastore, Alberto
2
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
Cesareo, Ludovia
1
Cesareo, Ludovica
1
Ganzaroli, Andrea
1
Gwozdz, Wencke
1
Moons, Ingrid
1
Pelsmacker, Patrick de
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Pilotti, Luciano
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Analyzing the cultural diversity of consumers in the global marketplace
1
Italy in a European context : research in business, economics, and the environment
1
The journal of consumer marketing
1
Working papers / Università degli Studi di Milano, Dipartimento di Scienze Economiche, Aziendali e Statistiche
1
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ECONIS (ZBW)
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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2
Tassonomia, topologia e tipologia dei sistemi produttivi locali in Italia : un tentativo di sintesi
Pilotti, Luciano
;
Vernuccio, Maria
;
Ganzaroli, Andrea
-
2011
Persistent link: https://www.econbiz.de/10011759305
Saved in:
3
Consumers' attitude and behavior towards online music piracy and subscription-based services
Cesareo, Ludovica
;
Pastore, Alberto
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010459738
Saved in:
4
Fashion firms and counterfeiting : causes and actions
Pastore, Alberto
;
Cesareo, Ludovia
- In:
Italy in a European context : research in business, …
,
(pp. 105-123)
.
2016
Persistent link: https://www.econbiz.de/10011453104
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