Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims, through an empirical application, to determine the optimal way to choose both the best cluster algorithm and the best cluster partition.For this purpose, an empirical study...

Tourism, as a dynamic and exchange process, involves a direct and reciprocal relation between users, residents and producers of the tourism product. This interaction component can bring both positive and negative consequences and therefore should be carefully monitored in order to minimize the...