As customers ask for increasing levels of performance, functionality and customisation, firms rely on suppliers not only as a source of components, but also as a source of innovation. Several researchers have investigated the adoption of co‐design, its potential benefits and its costs....

Gives results of a survey on the application of the just‐in‐time (JIT) approach in Italy, based on a sample of 173 industrial companies. The methodological framework used to evaluate JIT application was described in a previous article ( International Journal of Operations & Production...

Purpose – The main objective of this article is to propose an interpretive model that attempts to decipher a product's values in terms of functionality, usability and meaning. This model can support companies in better integrating these values in their product offering and in defining the most...

Purpose – The purpose of this paper is to investigate the organizational aspects of an open innovation approach by focusing on the relationship between universities and firms as a vehicle for acquiring technological knowledge. It discusses in detail the characteristics of firm organizational...

Purpose – Nowadays, the strategic role of design is reinforced by the increased attention that customers pay to the aesthetic, symbolic and emotional values of products. These values can be communicated through the appropriate combination of product signs (such as form, colours, materials and...

Purpose – The increasing importance that customers give to the aesthetic, symbolic and emotional value of products leads companies to approach the product design as a means to create a competitive advantage. Considering that competing through design involves the development of new product...