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Internationalisation strategies for SMEs for enhancing the typical supply system in the age of globalisation : the Vietri Ceramics network
Marino, Vittoria; Gallucci, Carmen; Mainolfi, Giada - In: International journal of globalisation and small … 2 (2007/08) 2, pp. 122-136
Persistent link: https://www.econbiz.de/10003606178
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Tourism experience, country image and post-visit intentions : a study on international tourists in Italy
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: International marketing and the country of origin …, (pp. 65-80). 2012
Persistent link: https://www.econbiz.de/10009787684
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Italia.int : competitività, percezione e tutela del made in Italy sui mercati internazionali
De Nisco, Alessandro (ed.); Mainolfi, Giada (ed.) - 2019
Persistent link: https://www.econbiz.de/10012226224
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Digitaly : competitività, innovazione e immagine del made in Italy nell'era digitale
Mainolfi, Giada (ed.) - 2021 - Prima edizione
Persistent link: https://www.econbiz.de/10012507911
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Entrepreneurial woman and territory: A cross-sectoral analysis
Marino, Vittoria; Montera, Raffaella - In: Local Economy 29 (2014) 8, pp. 826-840
This paper aims to outline the role of territory in international expansion, styles of command and innovative approaches of women business proprietorships operating in various economic sectors. The exploratory investigation uses a three-dimensional ILI...
Persistent link: https://www.econbiz.de/10011139460
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It's all about marketing! : exploring the social perception in the Italian context
Marino, Vittoria; Resciniti, Riccardo; D'Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10012237288
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Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"
Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; … - In: Enlightening tourism : ET ; a pathmaking journal 8 (2018) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012118958
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Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D'Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018
Persistent link: https://www.econbiz.de/10013277449
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Exploring nonlinear effects of family power on the performance of Italian wine businesses
Gallucci, Carmen; D'Amato, Antonio - In: International Journal of Wine Business Research 25 (2013) 3, pp. 185-202
Purpose – This work seeks to investigate the performance of wine businesses operating in the Campania region in the South of Italy and aims to verify the family power effect on company performance. Design/methodology/approach – The study was conducted on a sample of 114 firms that operate in...
Persistent link: https://www.econbiz.de/10014814512