Total quality management programmes applied to research and development often produce great improvements in productivity because they follow trajectories that are lateral and parallel to the principal thrust which is aimed at client satisfaction. Such improvements are obtained through a better...

Purpose – The aim of this paper is to investigate the impact of brands on small to medium-sized enterprise (SME) performance in the fashion industry, trying also to shed light on the different effect that corporate and product brands may produce. Design/methodology/approach – The approach...

Purpose – The purpose of the paper is to analyse the changing of governance modes for the acquisition of external technology in the context of design driven innovation. Design/methodology/approach – This is an explorative study drawing on cases of new product development (NPD) by six...