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Cognitive source and clothing retail : Some results from an empirical research in the Italian fashion market

Guercini, Simone; Ranfagni, Silvia - In: Journal of Fashion Marketing and Management: An … 11 (2007) 3, pp. 398-412

Purpose – The aim of this paper is to analyze the role of market knowledge embodied in sales outlet management and in particular to investigate in a static way the role of cognitive sources in relation, to the structural characters of the retail enterprise and its sales outlet on the one hand...

Persistent link: https://www.econbiz.de/10014867972

Defining market approaches in cultural organizations : an analysis of Italian theatres

Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69

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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market

Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412

Persistent link: https://www.econbiz.de/10003507335

Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities

Guercini, Simone; Ranfagni, Silvia - In: Journal of service theory and practice : JSTP 25 (2015) 2, pp. 162-180

Persistent link: https://www.econbiz.de/10011297509

The internationalization of Italian luxury brands. The Missoni case

Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018

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Vignaioli autentici : un viaggio nelle radici territoriali, culturali e imprenditoriali di aziende vitivinicole eccellenti di Friuli, Piemonte, Toscana e Veneto

Burresi, Aldo; Ranfagni, Silvia; Rosati, Massimo - 2022

Persistent link: https://www.econbiz.de/10013414665