Purpose – The purpose of this paper is to investigate routes towards supplier and production network internationalisation. Design/methodology/approach – Multiple case‐study analysis has been applied to a sample of 11 Italian footwear and apparel companies with headquarters located in the...

This paper tells the story of Geox, an Italian footwear manufacturer that, in less than a decade, has become one of the world's largest shoe manufacturers. Applying the related notions of complementarity and performance landscape to study strategic positioning in the footwear industry, we show...