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Business networks and retail internationalization : a case analysis in the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-916

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Fast fashion companies coping with internationalization : driving the change or changing the model?

Runfola, Andrea; Guercini, Simone - In: Journal of fashion marketing and management 17 (2013) 2, pp. 190-205

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Relational paths in business network dynamics : evidence from the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 41 (2012) 5, pp. 807-815

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Marketing cooperation and public policy in Italian networks of fashion firms

Guercini, Simone; Runfola, Andrea - In: Network strategies for regional growth, (pp. 163-184). 2011

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How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers

Guercini, Simone; Runfola, Andrea; Lambertides, Neophytos - In: International business review : the official journal of … 25 (2016) 3, pp. 691-702

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Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015

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The internationalization of Italian luxury brands. The Missoni case

Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018

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Internationalization of luxury fashion firms : examining the business models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022

Persistent link: https://www.econbiz.de/10012649101

Italian firms in emerging markets : relationships and networks for internationalization in Africa

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Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022 - 1st ed. 2022.

Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of...

Persistent link: https://www.econbiz.de/10012814673