Kamai, Tomohito; Kanazawa, Yuichiro - In: Cogent economics & finance 4 (2016) 1, pp. 1-13
Manufacturers of packaged consumer goods strive to develop a new product with a special feature that could provide additional value to consumers. However, it is less clear whether such an effort is still rewarding in terms of margin if manufacturers are losing power to retailers as some have...
