Introduction : the reinvention -- The setting : corporate renewal in a tight business culture -- The background : Japan's economic rise-stability through lifetime employment -- The core concept : aggregate niche strategy -- The impact : Japan's role in global business -- Management change :...

1. Introduction : why don't we question the myths about corporate narratives? -- 2. Narrative management and the crisis of change -- 3. Nissan motor : an ongoing and sophisticated narrative management strategy -- 4. Bank of Tokyo-Mitsubishi UFJ : a brand-led narrative management -- 5. Shinsei...