Purpose – The purpose of this paper is to examine the impact of Internal Market Orientation (IMO) on the application of internal marketing practices and employee job satisfaction. Design/methodology/approach – Data were secured through personal interviews with hotel managers and employees...

Purpose – The purpose of this paper is to examine the role of front line employee job satisfaction in customers ' behavioral intentions. Design/methodology/approach – Research design is nested with data collected from both first line employees and customers. Data are collected from multiple...