Berk Talay, Mehmet; Billur Akdeniz, M. - In: New challenges to international marketing, (pp. 227-256). 2009
In tandem with the drastic increase of IJVs, the academic research regarding various issues about them has also augmented. Myriad of studies examining the antecedents and outcomes of partner/location selection, different control and safeguarding mechanisms, performance, and stability of IJVs...