//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why negative brand extension e...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Journal
Consumer behaviour
32
Konsumentenverhalten
31
Bibliometrics
21
Brand management
21
Markenführung
21
Bibliometrie
20
Beziehungsmarketing
18
Relationship marketing
18
Brand image
15
Markenimage
14
Social Web
12
Social web
12
USA
11
Advertising effects
10
Werbewirkung
10
Advertising
9
Bibliometric analysis
9
United States
9
Werbung
9
B-to-B-Marketing
8
Business-to-business marketing
8
Einzelhandel
8
Fachzeitschrift
8
Marketing
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Viral marketing
8
Virales Marketing
8
Bibliographic coupling
7
Brand
7
Data envelopment analysis
7
Markenartikel
7
Confidence
6
Customer satisfaction
6
Data-Envelopment-Analyse
6
Internet marketing
6
Online-Marketing
6
Vertrauen
6
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Donthu, Naveen
8
Kumar, Satish
8
Pattnaik, Debidutta
7
Lim, Weng Marc
2
Campagna, Christopher
1
Gremler, Dwayne D.
1
Gustafsson, Anders
1
Mills, Adam
1
Pandey, Nitesh
1
Paul, Justin
1
Ranaweera, Chatura
1
Strong, Carolyn
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of international marketing
1
Journal of marketing education : JME
1
Journal of marketing theory and practice : JMTP
1
Journal of service research
1
Journal of strategic marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Paul, Justin
;
Pattnaik, …
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 239-259
Persistent link: https://www.econbiz.de/10013283983
Saved in:
2
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
3
Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen
;
Kumar, Satish
;
Mills, Adam
;
Pattnaik, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012592895
Saved in:
4
Research constituents, intellectual structure, and collaboration patterns in journal of international marketing : an analytical retrospective
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Nitesh
;
Lim, …
- In:
Journal of international marketing
29
(
2021
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012521214
Saved in:
5
Intellectual structure and publication pattern in International Journal of Advertising : a bibliometric analysis during 1982-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 148-174
Persistent link: https://www.econbiz.de/10012498536
Saved in:
6
Journal of Marketing Theory and Practice : a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
7
Mapping of Journal of Services Marketing themes : a retrospective overview using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Ranaweera, Chatura
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 340-363
Persistent link: https://www.econbiz.de/10013407505
Saved in:
8
Mapping of Journal of Service Research Themes : a 22-year review : editorial
Donthu, Naveen
;
Gremler, Dwayne D.
;
Kumar, Satish
; …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 187-193
Persistent link: https://www.econbiz.de/10013268006
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->