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~subject:"Jugendliche"
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Jugendliche
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Werbung
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Advertising effects
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Children
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Kinder
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Werbewirkung
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Fernsehwerbung
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Television advertising
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Youth
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Theorie
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Theory
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Zielgruppe
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Brand image
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Customer service
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Einzelhandel
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Experiment
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France
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Frankreich
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Gender
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Geschlecht
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Gewalt
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Girls
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Kundenservice
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Markenimage
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Mädchen
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Perception
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Retail trade
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Salespeople
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Verkaufspersonal
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Violence
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Viral marketing
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Virales Marketing
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Mallalieu, Lynnea
2
Palan, Kay M.
2
Gentina, Elodie
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Laczniak, Russell N.
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Lin, Meng-Hsien
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Muratore, Isabelle
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Vijayalakshmi, Akshaya
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Journal of advertising
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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A troubled relationship : an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other
Palan, Kay M.
;
Mallalieu, Lynnea
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009657995
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2
Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10003543495
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3
Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.
;
Gentina, Elodie
;
Muratore, Isabelle
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
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4
Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
;
Laczniak, …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
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