The final purchase decision is the outcome of interplay between perceived risk & trust in online shopping as well as traditional shopping for different products. An attempt has been made in this paper to study the interplay between the perceived risk and trust among youth belongs to Nagpur and...

Lack of trust on online shopping has been conceived as the basic barrier to the adoption of online hopping. In recent times online shopping in India is on rise. Although it is less than 1% of total retail sales by different formats of retailing. The current study is done by the researchers to...

Consumers especially youths find risks in payment security and personal privacy from e-commerce and that these concerns are at least as great and may be greater for internet shopping than other distance channels. Internet shopping can involve potential risks to consumers and businesses. Risks to...

In India the shopping has been taking a turning point. The shoppers are finding it convenient to shop online, and the trend is upward. The present paper intends to find the relationship between education and income of consumers and the products they buy. This study is basically based on primary...

Although the online shopping is on rise on daily basis, but online shopping is not done by everybody. Perceived risk is one of the big hurdles in online shopping. Measuring this aspect & finding the details of it & implementing the ways to reduce it will increase online shopping. The current...

The online shopping is in upward direction. The youth consists 50% of consumer group. India is a young country. More than 100 crore is the mobile subscribers in 125 crore population. Smart phone is around 30%. Internet users are 19 crore i.e. More than 10%. In India around 12% internet users...