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~subject:"Jugendliche"
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Jugendliche
Consumer behaviour
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Russell, Cristel Antonia
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
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2
When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Grube, Joel W.
; …
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
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How does ambivalence affect young consumers' response to risky products?
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 841-863
Persistent link: https://www.econbiz.de/10013389446
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