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Adolescent Generation Z and sustainable and responsible fashion consumption : exploring the value-action gap
Williams, Annie; Hodges, Nancy - In: Young consumers : insight and ideas for responsible … 23 (2022) 4, pp. 651-666
Persistent link: https://www.econbiz.de/10013454864
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Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip; Watchravesringkan, Kittichai - In: The journal of product & brand management 25 (2016) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
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Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility
Ogle, Jennifer Paff; Hyllegard, Karen H.; Yan, Ruoh-nan; … - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10010412117
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The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen; Ogle, Jennifer; Yan, Ruoh-nan - In: Journal of fashion marketing and management 13 (2009) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10003847777