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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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Brand ownership as a central component of adolescent self-esteem : the development of a new-esteem scale
Isaksen, Katja; Roper, Stuart - In: Psychology & marketing 33 (2016) 8, pp. 646-663
Persistent link: https://www.econbiz.de/10011534733