Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field experiment with a firm, we extend...

Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field experiment with a firm, we extend...

We describe how to employ machine learning (ML) methods in theory development. Compared to traditional causal inference methods, ML methods make far fewer a priori assumptions about the functional form of the underlying model that best represents the data. Given this, researchers could use such...

Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used for exploratory inductive or abductive research, or for post-hoc analysis of regression results to detect patterns that may have gone...