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~subject:"Künstliche Intelligenz"
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Künstliche Intelligenz
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
32
Konsumentenverhalten
32
Kundenwert
10
Marketing
10
Customer value
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Theorie
6
Theory
6
Lieferantenmanagement
5
Supplier relationship management
5
Artificial intelligence
4
Brand
4
Kundenbindungsprogramm
4
Loyalty program
4
Markenartikel
4
Marketing theory
4
Marketingtheorie
4
Measurement
4
Messung
4
customer experience
4
Advertising
3
Advertising effects
3
Arbeitszufriedenheit
3
CRM
3
Comparison
3
Corporate reputation
3
Corporate social responsibility
3
Customer integration
3
Customer service
3
Dienstleistungsmarketing
3
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4
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4
Aufsatzsammlung
1
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English
4
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Field, Joy M.
2
Fotheringham, Darima
2
Gustafsson, Anders
2
Haenlein, Michael
2
Huang, Ming-Hui
2
Krafft, Manfred
2
Lemon, Katherine N.
2
McColl-Kennedy, Janet R.
2
Ostrom, Amy L.
2
Sajtos, Laszlo
2
Subramony, Mahesh
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
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ECONIS (ZBW)
4
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Service research priorities : designing sustainable service ecosystems
Field, Joy M.
;
Fotheringham, Darima
;
Subramony, Mahesh
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 462-479
Persistent link: https://www.econbiz.de/10012662579
Saved in:
3
Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Krafft, Manfred
;
Sajtos, Laszlo
;
Haenlein, Michael
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012299801
Saved in:
4
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
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