seen as a strategic market segment for 70% of the surveyed Swiss P&C and life insurance companies. Despite this … to purchasing insurance. Our research aims at understanding how selected aspects, namely the size of the company, the … primary insurance contact, the online behaviour as well as the industry sector (in Switzerland defined by the "NOGA" code …

model is based on an example of a medium sized insurance company. The main point of the abstract is the question of how can …