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A theory of brand-led SME new venture development
Merrilees, Bill - In: Qualitative market research : an international journal 10 (2007) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10003739524
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An entrepreneurial model of SME internationalization : evidence from six cases
Tiessen, James H.; Merrilees, Bill - In: International entrepreneurship: globalization of …, (pp. 131-154). 1999
Persistent link: https://www.econbiz.de/10001454352
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Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley - In: Industrial marketing management : the international … 40 (2011) 3, pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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An entrepreneurial model of SME internationalization Evidence from six cases
Tiessen, James H; Merrilees, Bill - In: International entrepreneurship, (pp. 131-154). 1999
Persistent link: https://www.econbiz.de/10015390789