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~subject:"KMU"
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Sustainable business practices...
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KMU
Beziehungsmarketing
12
Consumer behaviour
12
Konsumentenverhalten
12
Relationship marketing
12
Spain
9
Spanien
8
Customer satisfaction
6
Kundenzufriedenheit
6
Customer value
5
Dienstleistungsqualität
5
Kundenwert
5
Lieferkette
5
Service quality
5
Supply chain
5
Beschwerdemanagement
4
Complaint management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Lieferantenmanagement
4
SME
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Co-creation
3
Customer service
3
Kundenservice
3
Alliances
2
Asymmetric relationships
2
Business network
2
Committed champions
2
Consumer returns
2
Coronavirus
2
Customer integration
2
Customer profitability
2
Distribution channel
2
Dual-value appropriation
2
Financial services
2
Finanzdienstleistung
2
Gender
2
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Case study
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Fallstudie
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English
4
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Cambra-Fierro, Jesús
4
Polo-Redondo, Yolanda
2
Hart, Susan
1
Pérez, Lourdes
1
Ruiz-Benítez, Rocío
1
Published in...
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of business ethics : JOBE
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
Sustainable business practices in Spain : a two-case study
Cambra-Fierro, Jesús
;
Ruiz-Benítez, Rocío
- In:
European business review : EBR ; the official journal …
23
(
2011
)
4
,
pp. 401-412
Persistent link: https://www.econbiz.de/10009266622
Saved in:
2
A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 411-431
Persistent link: https://www.econbiz.de/10003916866
Saved in:
3
Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes
;
Cambra-Fierro, Jesús
- In:
European business review : EBR ; the official journal …
27
(
2015
)
3
,
pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
Saved in:
4
Environmental respect : ethics or simply business? : a study in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús
;
Hart, Susan
;
Polo-Redondo, Yolanda
- In:
Journal of business ethics : JOBE
82
(
2008
)
3
,
pp. 645-656
Persistent link: https://www.econbiz.de/10003779715
Saved in:
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