Holtgrave, Maximilian K.; Onay, Mert - In: Administrative Sciences : open access journal 7 (2017) 2/9, pp. 1-24
enter foreign markets. However, current knowledge on which factors determine SMEs' foreign market performance and secure … their success is limited. Using empirical data on 280 German SMEs' activities in Arab markets, we contrast the performance … effect of trust with those of control and learning (three of the most prominently studied success factors) across three …