This teaching case explores the longitudinal evolution of a small environmental micro-enterprise: The Green Planet retail store. Exploring two decades of business history, it analyses the development of this business as sustainability issues and greener consumer goods mainstreamed in society....

In 1991 Steven Bennett published one of the fi rst major publications on the concept of ecopreneurship, business opportunities resulting from the emerging environmental agenda of the late 1980s and early 1990s (Ecopreneuring: the Complete Guide to Small Business Opportunities From the...