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A multicultural blend : metaph...
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KMU
Consumer behaviour
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New product development
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Innovation
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Relationship marketing
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Beziehungsmarketing
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Kulturelle Identität
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Elliot, Esi A.
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Bicen, Pelin
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DeBerry-Spence, Benet
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Elaydi, Raed
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Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of research in marketing and entrepreneurship
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ECONIS (ZBW)
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Ethnic chambers of commerce and co-creation of value : a synthesis of cultural and networking competencies
Elliot, Esi A.
;
Smith, Robert Spencer
;
Bicen, Pelin
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10014295061
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2
African microentrepreneurship : the reality of everyday challenges
DeBerry-Spence, Benet
;
Elliot, Esi A.
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1665-1673
Persistent link: https://www.econbiz.de/10009683172
Saved in:
3
Microcredit and metaphors in subsistence markets
Elliot, Esi A.
;
Cherian, Joseph
;
Elaydi, Raed
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010379885
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