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Economic Crisis and SMEs' Behavior : An Analysis on the Furniture Sector in Italy

Cioppi, Marco - 2014

This paper examines the results of a case study analysis carried out on five small and medium-sized enterprises (SMEs) operating in the furnishing sector of an Italian province. The aim of the study was to analyze which kind of strategies SMEs are adopting in order to face the economic crisis...

Persistent link: https://www.econbiz.de/10013039640

La comunicazione di marketing nelle piccole imprese : alcune evidenze empiriche

Pencarelli, Tonino; Cioppi, Marco - In: Piccola impresa (2009) 1, pp. 71-98

Persistent link: https://www.econbiz.de/10003938757

The importance of brand architecture in business networks : the case of tourist network contracts in Italy

Aureli, Selena; Forlani, Fabio - In: Qualitative market research : an international journal 19 (2016) 2, pp. 133-155

Persistent link: https://www.econbiz.de/10011598725

Digital transition : what are the challeges facing small and medium-sized enterprises? : editorial

Pencarelli, Tonino - In: Piccola impresa : rivista internazionale di studi e ricerche (2022) 3, pp. 9-20

Persistent link: https://www.econbiz.de/10014259152

Decision-maker's overconfidence and international performance : the role of the adoption of intuitive practices

Musso, Fabio; Francioni, Barbara; Curina, Ilaria; … - In: Journal of small business & enterprise development 29 (2022) 7, pp. 1049-1070

Persistent link: https://www.econbiz.de/10013455199

Decision-maker characteristics and international decisions for SMEs

Francioni, Barbara; Musso, Fabio; Cioppi, Marco - In: Management decision : MD 53 (2015) 10, pp. 2226-2249

Persistent link: https://www.econbiz.de/10011407057

Social media as a resource in SMEs' sales process

Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709

Persistent link: https://www.econbiz.de/10011692489

International decision processes within SMEs : the influence of biological sex and stereotypical gender roles

Francioni, Barbara; Musso, Fabio; Cioppi, Marco - In: International journal of globalisation and small … 9 (2017) 4, pp. 203-221

Persistent link: https://www.econbiz.de/10011853124

Teoria della struttura finanziaria e piccola impresa

Pencarelli, Tonino - In: Piccola impresa 8 (1995) 3, pp. 47-86

Persistent link: https://www.econbiz.de/10001194930

Case study: a strategy of external growth (franchising) of a small web-based sports business in the USA

D'Angelo, Paola; Pencarelli, Tonino - In: Piccola impresa (2007) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10003630779

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