Banking plays a silent, yet crucial part in our day-to-day lives. The economic development of any country depends on real as well as monetary factors. In this globally competitive world we cannot under-estimate the importance of banking and the monetary mechanism. Banking machinery of a country...

"The book aims to identify the drivers of SME growth and sustainability in emerging markets and will provide in-depth insights to the marketeers, entrepreneurs and practitioners to unravel the opportunities and mitigate the challenges of small and medium enterprises."