Prior research has shown that early development of marketing capabilities enable firms to achieve competitive advantage. The entrepreneurial orientation of the firm acts as a catalyst and impacts the market orientation and the marketing capabilities of the firm in a positive way. A high level of...

This report brings together findings from the case studies in Berlin and Rostock on how entrepreneurship support is organised, the activities in entrepreneurship education and start-up support, and the strategy behind. In addition, the report provides in its “fishing ideas from international...