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Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit; Parent, Milena M.; O'Reilly, Norm - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.; Doherty, Alison; Walker, Matthew - In: Sport management cultures, (pp. 49-68). 2014
Persistent link: https://www.econbiz.de/10010365604
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Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.; Doherty, Alison; Walker, Matt - In: European Sport management quarterly : ESMQ 10 (2010) 4, pp. 445-464
Persistent link: https://www.econbiz.de/10008695530
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Chronicling the transient nature of fitness employees : an organizational culture perspective
MacIntosh, Eric W.; Walker, Matthew - In: Journal of sport management : the official journal of … 26 (2012) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10009540561
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An exploration of stakeholder values : in search of common ground within an international sport and development initiative
MacIntosh, Eric W.; Spence, Kirsty - In: Sport management review 15 (2012) 4, pp. 404-415
Persistent link: https://www.econbiz.de/10009627405
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Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.; O'Reilly, Norm - In: Journal of business research : JBR 63 (2010) 2, pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
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Sponsorship practice at the small business level : an applied perspective
Zinger, J. Terence; O'Reilly, Norm - In: Contemporary microenterprise : concepts and cases, (pp. 234-246). 2010
Persistent link: https://www.econbiz.de/10008698472
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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm; Ayer, Steven; Pegoraro, Ann; Leonard, … - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009531937