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L' opérationnalisation des principes du développement durable : le cas de Mountain Equipment Co-op
Durif, Fabien; Brosseau, Ann; Turcotte, Claudine; … - In: Revue française de gestion : hommes et techniques 35 (2009) 190, pp. 57-75
Persistent link: https://www.econbiz.de/10003816602
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How are consumers reacting to brand sobriety : an analysis of perceived coherence and message tone in a Canadian context
Kolli, Inès; Guèvremont, Amélie; Durif, Fabien - In: Journal of promotion management : innovations in … 30 (2024) 8, pp. 1254-1292
Persistent link: https://www.econbiz.de/10015183026
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Positive behavioral change during the COVID-19 crisis : the role of optimism and collective resilience
Guèvremont, Amélie; Boivin, Caroline; Durif, Fabien; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1293-1306
Persistent link: https://www.econbiz.de/10013461103