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Figures in the carpet of branding
Brown, Stephen - In: Journal of service management 33 (2022) 3, pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
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Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
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Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023
Persistent link: https://www.econbiz.de/10014455390
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Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.; Bower, Joseph L. - In: Managing strategic innovation and change : a collection …, (pp. 70-91). 2004
Persistent link: https://www.econbiz.de/10002241668
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Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.; Bower, Joseph L. - 2009
Persistent link: https://www.econbiz.de/10003787718
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Nachfragefähigkeit als Determinante nachhaltiger Kundenbeziehungen - eine ressourcentheoretische Konzeption
Hauss, Stephanie - 2012
Persistent link: https://www.econbiz.de/10009748231
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The market that never was: Clashing frames and failed coalitions in mobile payments
Ozcan, Pinar; Santos, Filipe Manuel Simões D. - 2010
Persistent link: https://www.econbiz.de/10008771384
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Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Voss, Corina Marx; Brettel, Malte - In: Journal of strategic marketing 21 (2013) 2, pp. 160-178
Persistent link: https://www.econbiz.de/10009732207
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Kundenkompetenzen als Determinanten der Kundenbindung : eine empirische Kausalanalyse am Beispiel der TV-Versorgung von Privatkunden
Müller-Martini, Markus - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003646598
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Customer power, strategic investment, and the failure of leading firms
Christensen, Clayton M.; Bower, Joseph L. - In: From resource allocation to strategy, (pp. 99-134). 2005
Persistent link: https://www.econbiz.de/10003199878