In order to attract talents and resources, cities in Kazakhstan need to factor in various marketing techniques in their administrative practices and governing philosophies. This paper explores the concept of city branding and its application to the Kazakhstani environment. The authors suggest a...

The purpose of this paper is to gain an understanding of the theory, use, practice, and benefits of the father leadership in small businesses in Kazakhstan. Design/methodology/approach: A hybrid or combination of both the focus group and interviewing data collection methods. Findings: Father...

The purpose of this paper is to investigate the impact of the value of diversity in business in Kazakhstan, analysing the possible opportunities, benefits and, if any, negatives or downsides for companies that diversity can bring. Design/methodology/approach: Focus groups and interviews....

The quality of business leaders, managers, visionary entrepreneurs and the work force can greatly contribute to economic growth and the development of transition economies. In this paper, the writers highlight the importance and benefits of training, the right or proper training and overall...

In most cases, the gamble for marketers in international marketing is not knowing the key cultural factors to market in target foreign markets such as in Kazakhstan/Central Asia. Here, the author examines several cultural dimensions to understand Kazakhstan/Central Asia as the target market's...

In this paper through a literature and an interview survey, the study seeks to uncover the position of women in the Republic of Kazakhstan. The paper examines the problems faced by women, and suggests ways in which women can better their position. The paper concludes that there is a need to...

Since 1997, Astana, the Capital of Kazakhstan, in the north-central part of the country, is fast growing and becoming a popular centre in Central Asia. Through a literature review and a series of interviews, the authors suggest ways and various strategies in branding the capital city. The model...

The economy of Kazakhstan is currently dominated by the export of raw materials. In recognizing the need for economic diversification, the president Nursultan A. Nazarbayev has instituted the Kazakhstan 2030 program. One prong of this program proposes to build on the tourism potential within the...

The paper is based on a qualitative study on Kazakhstan's national culture. Series of interviews were held to identify the cultural traits within the nation, which show that it has a strong leaning towards learning and education. It has implications on learning within businesses, organizations...

Through a series of interviews, the paper seeks to discern if cultural traits impact academic learning, and if so, how and in what ways. A comparative study is made between two commerce faculty students in universities in Kazakhstan and South Dakota, United States. The findings are that despite...