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~subject:"Kaufentscheidung"
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Kaufentscheidung
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International journal of advertising : the quarterly review of marketing communications
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Electronic word of mouth as a promotional technique : new insights from social media
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ECONIS (ZBW)
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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
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Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
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Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 29-53)
.
2020
Persistent link: https://www.econbiz.de/10012263237
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