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Kaufverhalten
Marketing
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Beziehungsmarketing
5
Relationship marketing
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Sponsoring
4
Sportorganisation
4
Deutschland
3
Nonprofit-Organisation
3
Sponsorship
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Sport organization
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Sportmarketing
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Beziehungsmanagement
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Brand
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Computerunterstützung
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Consumer behaviour
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Digitalisierung
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Digitization
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Firmenimage
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Germany
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Innovation
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Innovationsakzeptanz
2
Konsumentenverhalten
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Markenartikel
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Marketing management
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Marketingmanagement
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Nonprofit organization
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Online-Handel
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Online-Marketing
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Spendensammlung
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Sportfinanzierung
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Sports marketing
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Theorie
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Theory
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Würzburg
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Befragung
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Begrenzte Rationalität
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Bekleidungseinzelhandel
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Bevölkerungsentwicklung
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Big event
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Bounded rationality
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Graue Literatur
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German
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Hohl, Nikolaus A. D.
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Naskrent, Julia
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Arbeitspapiere des Lehrstuhls für Marketing, Universität Siegen
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Involvement : Forschungsstand und Neukonzeption
Hohl, Nikolaus A. D.
;
Naskrent, Julia
-
2009
Persistent link: https://www.econbiz.de/10009022460
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Involvement : Forschungsstand und Neukonzeption
Hohl, Nikolaus A. D.
;
Naskrent, Julia
-
2009
Persistent link: https://www.econbiz.de/10014448695
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