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Many controversies that beset the digital economy turn on the role of advertising and its use of personal data. We examine the trade-off between privacy and ad targeting accuracy from the advertisers' perspective. By exploiting Apple's gradual restriction, and ultimately the abolition of ad...
Persistent link: https://www.econbiz.de/10014302520
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Many controversies that beset the digital economy turn on the role of advertising and its use of personal data. We examine the trade-off between privacy and ad targeting accuracy from the advertisers' perspective. By exploiting Apple's gradual restriction, and ultimately the abolition of ad...
Persistent link: https://www.econbiz.de/10013536241
Persistent link: https://www.econbiz.de/10001491398
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This paper presents the econometric approach to causal modeling. It is motivated by policy problems. New causal parameters are defined and identified to address specific policy problems. Economists embrace a scientific approach to causality and model the preferences and choices of agents to...
Persistent link: https://www.econbiz.de/10003688776
Persistent link: https://www.econbiz.de/10003693304
This paper presents the econometric approach to causal modeling. It is motivated by policy problems. New causal parameters are defined and identified to address specific policy problems. Economists embrace a scientific approach to causality and model the preferences and choices of agents to...
Persistent link: https://www.econbiz.de/10012464714