Purpose – The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan. Design/methodology/approach – Literature review formed the basis of the questions asked to several focus groups and in‐depth...

The economy of Kazakhstan is currently dominated by the export of raw materials. In recognizing the need for economic diversification, the president Nursultan A. Nazarbayev has instituted the Kazakhstan 2030 program. One prong of this program proposes to build on the tourism potential within the...

Through a series of interviews, the paper seeks to discern if cultural traits impact academic learning, and if so, how and in what ways. A comparative study is made between two commerce faculty students in universities in Kazakhstan and South Dakota, United States. The findings are that despite...