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Kinder
Dänemark
16
Werbewirkung
12
Advertising effects
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Werbung
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Consumer behaviour
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Denmark
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Konsumentenverhalten
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Emotion
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Germany
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Fernsehen
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Hörfunkwerbung
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Kommunikation
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Neuroeconomics
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Neuroökonomie
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Print advertising
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Printwerbung
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Radio advertising
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Verbraucherpolitik
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1983-1984
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Brand
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Brand management
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Children
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Cognition
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Decision
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Dienstleistungsqualität
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Entscheidung
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Innovation
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Internal communication
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Interne Kommunikation
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Kognition
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Markenartikel
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Hansen, Flemming
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Hansen, Morten Hallum
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Martensen, Anne
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Frontrunners or copycats?
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ECONIS (ZBW)
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Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits
Martensen, Anne
;
Hansen, Flemming
-
2001
Persistent link: https://www.econbiz.de/10001589510
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Children as innovators and opinion leaders
Hansen, Flemming
;
Hansen, Morten Hallum
- In:
Frontrunners or copycats?
,
(pp. 38-59)
.
2005
Persistent link: https://www.econbiz.de/10003283542
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