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Kinder
Consumer behaviour
61
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Advertising effects
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28
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19
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19
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15
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Hudders, Liselot
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Cauberghe, Veroline
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De Jans, Steffi
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Vanwesenbeeck, Ini
4
Cauberghe, Verolien
3
Pauw, Pieter de
3
Rozendaal, Esther
3
Van de Sompel, Dieneke
3
Loose, Femke
2
Panic, Katarina
2
Reijmersdal, Eva A. van
2
Zarouali, Brahim
2
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Berlo, Zeph M. C. van
1
Chaplin, Lan Nguyen
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De Brabandere, Marloes
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Desimpelaere, Laurien
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Li, Hua
1
Lowrey, Tina M.
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The Routledge companion to consumer behavior
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
14
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1
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Hudders, Liselot
;
Pauw, Pieter de
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 333-349
Persistent link: https://www.econbiz.de/10011705774
Saved in:
5
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
6
Helping Mother Earth : young children's responses to sustainability labels on food packaging
De Brabandere, Marloes
;
Hudders, Liselot
;
Van de …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 938-966
Persistent link: https://www.econbiz.de/10013362113
Saved in:
7
Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
Saved in:
8
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
9
Conducting international consumer research with children : challenges and potential solutions
Lowrey, Tina M.
;
Chaplin, Lan Nguyen
;
Nairn, Agnès
; …
- In:
The Routledge companion to consumer behavior
,
(pp. 346-360)
.
2020
Persistent link: https://www.econbiz.de/10012316188
Saved in:
10
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
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