Hollywood converted to sound in three years. In comparison, Hollywood's conversion to color required more than three decades, and included a three-year period in which the share of color movies declined from 58 to 31 percent. We investigate this puzzling adoption profile using detailed data on...

his paper studies the effect of self-regulation on the leniency of cinema age restrictions using cross-country variation in the classifications applied to 1,922 movies released in 31 countries between 2002 and 2011. Our data show that restrictive classifications reduce box office revenues,...